Growing up in New Mexico, Craig developed a love for the outdoors and spicy food. After working in Accounting in California and securing his MBA from The Wharton School in Philadelphia, he moved to Colorado in 1990 and to the mountains in 1994, hoping to never have to wear a tie to work again. Craig oversees the development teams for East West, works closely with equity partners and helps to source new opportunities. Previously, he served as CFO of Aspen Skiing Company as well as managing its ancillary businesses. Craig and his wife, Kristi, have two sons Brett and Peter.